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You hold a box, this is a magic box. It captures MOMENTS.

Think about that the next time you pick up a camera.

I don’t give a crap about how advanced your camera is.
I don’t care that it’s worth more than I’ll make in two years.

I start caring when you take great shots.

But let’s go back to moments. What I look for in a photo are captured moments.

Your technical knowledge is squat when you take meaningless photos.
Your extremely powerful camera is impotent.
All the pixels in the world can’t change that.

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